SEO Best Practices
Optimize your Brave store for search engines. Learn how to improve rankings and drive organic traffic.
Overview
Brave includes powerful SEO features out of the box. This guide helps you maximize their potential.
Semantic HTML
Schema Markup
Fast Loading
Mobile-First
Built-in SEO Features
Brave automatically handles these SEO fundamentals:
Semantic HTML Structure
- Proper heading hierarchy â H1 â H2 â H3 structure
- Landmark elements â
<header>,<main>,<footer>,<nav> - Accessible links â Descriptive link text
- Alt text support â All images can have alt text
Structured Data (Schema)
Brave automatically generates structured data for:
- Product pages â Price, availability, reviews
- Collection pages â Product lists
- Article pages â Blog post metadata
- Organization â Business information
- Breadcrumbs â Navigation path
Test your schema: Use Google's Rich Results Test to verify your structured data.
Title Tags & Meta Descriptions
Product Pages
Shopify generates titles from product names. To optimize:
Optimize Product Titles
Include keywords naturally in product names. "Black Leather Crossbody Bag" is better than "Bag - Style 1234".
Write Meta Descriptions
In Shopify Admin, each product has an SEO section. Write unique 150-160 character descriptions.
Collection Pages
Name Collections Strategically
Use keyword-rich collection names: "Men's Running Shoes" not "Mens Collection 1".
Add Collection Descriptions
Write 100-200 word descriptions for each collection. Include relevant keywords naturally.
Homepage
Set Homepage Title
Go to Online Store â Preferences and set a descriptive homepage title.
Write Homepage Description
Write a compelling meta description that represents your entire brand.
Image SEO
Images need optimization for both performance AND search.
Alt Text Best Practices
Good Alt Text
'Black leather crossbody bag with gold chain strap' - Descriptive and specific
Bad Alt Text
'IMG_1234.jpg' or 'bag' - Not descriptive, no context
File Name Best Practices
Before uploading, rename files with descriptive names:
- â
black-leather-crossbody-bag.jpg - â
IMG_1234.jpgorproduct-photo.jpg
Where to Add Alt Text
- Products â Shopify Admin â Products â Edit product â Click image â Add alt text
- Hero images â Some sections have alt text fields in settings
- Theme images â Files uploaded via the theme editor
Content Strategy
Blog/Article SEO
Target Keywords
Each blog post should target 1-2 specific keywords or phrases.
Write Compelling Titles
Include keywords near the beginning. "Best Running Shoes for Beginners (2024 Guide)".
Use Headings
Break content with H2 and H3 headings. Include keywords where natural.
Link Internally
Link to related products and collections within your content.
Product Descriptions
- Write unique descriptions (not manufacturer copy)
- Include relevant keywords naturally
- Address customer questions and concerns
- Aim for 150-300 words minimum
Technical SEO
URL Structure
Shopify handles URL structure, but you can optimize handles:
Sitemap
Shopify automatically generates and updates your sitemap at yourstore.com/sitemap.xml.
Robots.txt
Shopify manages robots.txt automatically. Avoid modifying unless you have specific needs.
Canonical URLs
Brave includes proper canonical tags to prevent duplicate content issues.
Local SEO
If you have a physical store:
Google Business Profile
Claim and optimize your Google Business listing with accurate information.
Local Keywords
Include city/region names in relevant content: "Seattle Leather Goods Store".
Store Location Section
Use the Store Location section with an embedded Google Map.
Contact Information
Display consistent NAP (Name, Address, Phone) across all pages.
Mobile SEO
Google uses mobile-first indexing, so mobile is critical.
Mobile Optimization Checklist
- [ ] Test all pages on actual mobile devices
- [ ] Ensure text is readable without zooming
- [ ] Buttons are large enough to tap easily
- [ ] No horizontal scrolling issues
- [ ] Images resize correctly
- [ ] Forms are easy to complete on mobile
Google's Mobile-Friendly Test: Use Google's tool to check your pages.
FAQ Schema
The FAQ section in Brave includes automatic schema markup for FAQs.
How to Optimize FAQ for SEO
Use Real Questions
Use actual questions customers ask, written naturally.
Write Complete Answers
Provide thorough answers that fully address the question.
Include Keywords
Incorporate relevant keywords into questions and answers naturally.
FAQ Placement
For maximum SEO benefit, add FAQs to:
- Product pages (product-specific questions)
- Collection pages (category questions)
- Homepage (general questions)
Common SEO Mistakes
Avoid these common errors:
- Duplicate content â Each product needs unique descriptions
- Missing alt text â All important images should have alt text
- Thin content â Pages with little text are hard to rank
- Keyword stuffing â Don't force keywords unnaturally
- Ignoring mobile â Always test and optimize for mobile
- Slow pages â Speed is a ranking factor
- No internal linking â Link between related pages
SEO Tools
Free Tools
Paid Tools (Optional)
- Ahrefs â Keyword research and backlink analysis
- SEMrush â Comprehensive SEO platform
- Screaming Frog â Technical SEO auditing
SEO Checklist
Before Launch
- [ ] Set homepage title and meta description
- [ ] Write unique product descriptions
- [ ] Add alt text to all product images
- [ ] Create FAQ content
- [ ] Submit sitemap to Google Search Console
- [ ] Test page speed
- [ ] Check mobile compatibility
Ongoing
- [ ] Monitor Google Search Console for issues
- [ ] Update content regularly
- [ ] Add new blog posts monthly
- [ ] Check for broken links
- [ ] Review and improve underperforming pages