Use proof sections to reduce uncertainty with specific reviews, credible logos, community imagery, press, and social content.
Proof sections only help when the proof is specific and credible. The key settings control what customers can read, how much they trust it, and whether the proof appears near the product or action it supports.
The testimonial copy shown inside each review or proof card.
Cards look uneven or hard to scan.
Use specific 1-3 sentence reviews.
Using long paragraphs or generic praise like 'great product'.
Star, score, or rating visuals shown alongside review content.
Reviews include star ratings or score proof.
Show ratings when the rating is real and consistent.
Showing decorative ratings that do not match actual review data.
The name, role, location, product, publication, or source attached to proof.
Customers need to trust the source.
Include first name, location, product, publication, or role where appropriate.
Anonymous quotes unless privacy requires it.
The image or video that supports the proof card or social item.
Proof is stronger with a real customer, product, or press image.
Use authentic, brand-safe media with consistent crops.
Using stock-like images that make proof feel fake.
The dimensions and visual treatment used for press, partner, or stockist logos.
Logo lists look noisy or inconsistent.
Normalize logo height and use high-contrast files.
Uploading low-resolution logos with mismatched backgrounds.
Navigation and motion settings for proof sections with multiple items.
There are more proof items than fit on one row.
Show controls and keep autoplay slow or disabled.
Moving proof too quickly to read.
Where proof appears in relation to product, collection, or claim it supports.
Proof feels disconnected from shopping.
Place proof near the product, collection, or claim it supports.
Putting proof only at the very bottom where customers may never see it.
| Setting | Location | Recommended | Notes |
|---|---|---|---|
| Homepage | After first product or collection path | Featured reviews or logo list | Proof works best after customers know what the store sells. |
| Product page | Below buy section or after product education | Reviews, testimonials, or product-specific proof | Use proof that answers product-specific objections. |
| Campaign page | After campaign story and before final CTA | Social highlights, press logos, or testimonial quote | Proof should support the campaign, not interrupt the opening. |
| About page | After brand story or founder content | Logo list, press, partner proof, or founder quote | Use credibility proof to support brand claims. |