Product Recommendations

Recommendations keep customers shopping from product pages and cart-adjacent moments.

Recommendation Types

• ✓Related product recommendations help customers find similar items.
• ✓Complementary products support cross-sells and complete-the-look offers.
• ✓Featured product and merchandising sections can be used for hand-curated alternatives.
• ✓Cart drawer recommendations should stay relevant and compact.

Setup Advice

Use Shopify product recommendation features where possible. For important campaign pages, use curated product sections so the selection matches the story.

Common Mistakes

• Showing unrelated products below a product page.
• Placing recommendations before customers understand the current product.
• Using too many recommended products on mobile.